6 Simple Step

Simple

Can 6 Simple Steps Really Reinvent Your Pay-Per-Click? Yes!
This article is not for everyone. If you have tons of cash
to spend hiring an SEO Keyword Analyst, don’t waste your
time here. This is a down-in-the-trenches guide to doing
your own keyword research that will help revolutionize your
AdWords or other pay-per-click campaigns. If you’d like to
save a lot of money and don’t mind spending an hour or two,
this is just what you need.

Ready to roll up your sleeves? Good!

Step 1: Grab a pad and pen and let’s get busy. First, write
down what your website is about. I know it sounds too
simple but trust me – the basics you find here make all the
difference later!

Step 2: Now circle any words that you think people are
typing into search engines to find what your site offers.

Step 3: OK – Now let’s use Google’s AdWords keyword tool to
see what people are REALLY searching for. Go to
https://adwords.google.com/select/KeywordToolExternal and
type in one of your circled words. Does it come up? Is it
singular or plural? Do you see any similar words above the
one you typed in that will also work? If so, write them
down. Also check out the “Additional Keywords to Consider”
section at the bottom of the page.

Step 4: Find out what Google thinks your keywords should be
for any given web-page. Just click on the “Site-Related
Keywords” tab of that same Google AdWords web page and
enter your URL. If the keywords you selected earlier are
not at the top, consider either changing your page text or
redefining what your keywords should be.

Here’s a sanity check. Take that sheet of paper you started
with and review what you wrote. This should be your
‘baseline of vision.’

Step 5: Keep the AdWords tool open and also open a new
browser window. Go to Google and type in any one of your
keywords or keyword phrases. When the results come up,
check the number of matches found. This is your competition.

Step 6: Let’s go back to the AdWords tool. Try to find some
good specific “keyword phrases” – Not just single keywords.
Here’s what I mean… Let’s say you have a page that deals
with flower delivery. Instead of “outfits”, which has
233,000,000 competing pages on Google, try sexy costumes,
which has 1/10th the number of competing pages. Better yet,
think like people speak (I.E./ I’m sending a costume to…)
As it turns out, a lot more people are searching for
“sending flowers” than are searching “send flowers” and
there’s a lot less competition!

Recap: So what’s the final score? Seven times less
competition with even more people searching? This is a HUGE
advantage. I’d say we have a winner. You can – and should –
do that for every keyword or phrase you plan to go after,
especially if you ever pay-per-click.

If you decide to dig deeper and want to get in some good
“spying and ethical stealing” of your competition’s best
keywords, search Google for keyword tools. There are a ton
of them out there. I use a program called Keyword Elite. It
was developed by SEO Guru Brad Callen,
(http://www.KeywordEliteWeb.com ). He’s the same guy that
developed the ever-famous SEO Elite -
http://www.SeoEliteWeb.com

Best of luck!